Mobile Advertising for Revenue Enhancement

How would you like to beam your product/ service advertisement to everybody with a mobile phone? Imagine how many more people you could reach this way when compared with TV, Radio or Newspapers? With expansion of digital communications technology this has been made possible by Smaato, the pioneering mobile advertising company.

Smaato's new advertising program SOMA (Smaato Open Mobile Advertising) is free and easy to sign up for. It is useful for mobile publishers, developers, advertising agencies and for mobile operators. This is a way to advertise globally and target it to specific regions. Moreover with Smaato's expertise in advertising and its associations with organizations such as German Digital Media Association BVDW, Mobile Marketing Association, the dot.mobi Advisory Group etc you can be assured that your campaign will produce much greater results.

Based in California, Smaato is all set to launch your products into the world of mobile phones.

Sporadic Blogging

I have been quite irregular blogging during the past fortnight or so. There are couple of reasons including starting of a new (part-time/ contract) job which keeps me quite busy and in my car. My new job takes me all the way to nearly downtown Dallas from the far North Dallas where I live.

I listen to lot of NPR and a new conservative talk radio station 570 KLIF which I recently stumbled upon. Both places are abuzz with the latest news while the former is slightly liberal the latter is extremely conservative. Several show hosts and speakers on both stations are of the view that the recent massacre of 13 soldiers by a Muslim major of the US Army is an act of Jihadi terrorism but not necessarily related to or funded or managed by the Al Qaeda. The government and popular media including newspapers seem to be vehemently disputing this fact. Everyone seems to say that he was a mentally disturbed man who snapped at the prospect of having to deploy to Afghanistan or Iraq. I mention both Afghanistan and Iraq because I am not quite clear by the news reports as to where he was scheduled to go.

My only question is if he were mentally disturbed and didn't want to go he should have either quit the army or committed suicide. Only a cold blooded terrorist-like individual would do what he did, kill others who were headed to Iraq and Afghanistan. I sometimes wonder if the American establishment is becoming weak and complaisant. They are ignoring threats of radical terrorist ideology and dismissing these as stray incidents while they can all be run up to a bigger terrorist problem.

Two decades ago the same thing happened in India and they were ignored by the media, politicians and the government. Though the few right wing politicians did scream foul and asked for stricter law enforcement against terrorists and those who collude with them. It never happened and since then India has lost more lives to terrorism than any other country in the past decade. I sure hope that someone in the US establishment wakes up and recognizes the real threat and takes action. That someone should be able to sway the government, the people and the media. Is there someone like that?

We will wait and watch... meanwhile I hope this cartoon can bring a smile on your faces.

Out of Sight but Heart is fully at Home

It is generally assumed by people who stay back in India that those of us who migrated to other nations, especially to the richer western nations forget their roots. This is not true, given the fact that several non-profit organizations have been promoted by non-resident Indians and these organizations are playing a big role in the nation building efforts. Even though these professionals are thousands of miles away from home their hearts are thinking of India. Here is an example in the form of EKAL VIDYALAYA, DALLAS CHAPTER. They have promoted schools in remote, far flung villages in India to provide education to the poor and underprivileged.

Their next event in Dallas is a Dance, Cultural, and Bollywood Music extravaganza which has been dubbed as "A Donor Appreciation event". The event is being held at Eisemann Center, Richardson on Saturday, November 7, 2009 at 5:00pm

$20 & $50 tickets available at Eisemann Center Box Office $5 discount available to students.

The catch line is that an individual can support an entire school for less than the cost of coffee a day ($365 a year). An amount which will not even be enough to pay rent in this country.

More Animations for the Web

The Place for Gadget Lovers

I know several of my friends and cousins who love to own the latest electronic products. Mobile phones, gps units, ear-bone mics, radio communications, music systems, etc, they want it before it is formally launched. Most of the time some of them would succeed too. I would wonder how these people are getting their hands on such amazing gadgetry and that too at such competitive prices. It was then I came to know that there are online stores that sell these products at prices much lower than the market. I visited one such site and was surprised by the simplicity and elegance of the page design and the ease with which I could identify and reach the product pages. I am going to be patronising this website for all my communication equipment needs.

Movie Review: The Mini Skirt Mob

Story of a Manipulative Woman and Gullible Men

If you want to see to what extent a spurned female would go to take revenge on her former lover and his present partner then this movie is a much watch. The movie tells the story of Shayne, a glamorous, manipulative and sexy woman, who is head of a female motorcycle gang known as The Mini Skirt Mob. Shane and Jeff, a rodeo champion are former lovers. Trouble starts when Jeff decides to retire from rodeo, get married and settle down as a rancher.

Though outwardly Shane says that it is all over between her and Jeff, inside she is one angry and jealous woman. She wants to make life for Jeff and his new bride miserable and hence gathers up her motorcycle gang which includes former friends of Jeff, Lon and Edie (Shayne's sister), LG and others and follows Jeff's trailer as he tries to get out and spend a quiet moment with his wife.

What follows is 80 minutes of terror for the newly married couple and merriment for the viewers. The stand off ends with the death of every one of them except Jeff and his wife. It is surprising to note that the Hero (Jeff played by Jeremy Slate) has pretty much no role. He is portrayed as a gutless coward who seems to always try to avoid confrontation with his former girlfriend and her mob. I would say the movie is all about how Shayne plots trouble and manipulates the men in her gang like Lon to do her dirty work. It is worth watching once if you don't have anything to do... oh! yes it is available free on Youtube... I wouldn't pay to watch this movie....

Planning an Asian Holiday? Get Amazing Room Rates Here!!!

It is every American's dream to travel the world, especially the culture-rich Asia-pacific region. The past few years due to the global economic downturn many of us have had to cut back on our vacations. But now there is this great opportunity, thanks to Accor group of hotels. They are offering a blowout sale of over 1 million hotel rooms across the Asia Pacific Region. Luxury rooms are available ranging from $30 onwards in exotic locations such as Laos, Viet Nam Bali, China, Fiji, Hong Kong, Australia, India, etc.

Like all great bargains don't last long, the Accor Hotels 3-Day Super Sale Asia Pacific holds good only from October 27-30, 2009. So if you are planning a holiday or if you have always wanted to visit the exotic east, this is your chance to book your hotel rooms at super sale prices.

Sofitel Metropole Hanoi - Vietnam

Of course it is quite natural also to be skeptical about these kind of sales and wondering whether the deal will be good or not. Well I took a look at pictures of some of the hotels and I am totally convinced that this offer is as good as it can get. I don't think there is any other hospitality group which is offering such great prices. This is a chance to get what we want and at the price that is way below what we would otherwise have to pay.

Plan your vacations and book your rooms NOW!!!

New Artworks

I have been twiddling my thumbs doing pretty much nothing so I explored the web and downloaded a trail version of the Gif Animator software and played around with it. Here is one of the animations I created.

Trashed up Hiking Trails in Texas

The tower in Arbor Hills Nature Preserve, Plano, one of my favorite places to hike, bicycle, or simply walk amidst nature. I haven't visited this nature preserve in quite sometime... perhaps 6 months or so. Last time I was there I noticed tons of trash around the creek and the hiking trails. I thought I'd post these pictures on my blog to make people aware how much trash is being mindlessly discarded in public spaces. If this trend continues there will be no pristine natural place where one could spend a quiet moment. I wish people would be more careful about the way they discard their trash. There are enough trash cans and recycle bins in the nature preserve, one just needs to have some patience to carry the coke cans, plastic wrappers, and other trash to them.
The picture below is how the nature preserve looks during a fall sunset. Let us ensure that it is kept this way and not full of plastic and other trash that is seen in the pictures above. If you have any feedback or opinions on this do let me know!!!

Creating Artworks

Here is a bookmark I created while exploring the options presented in InkScape, the freeware alternate for CorelDRAW. The software is indeed good with a few glitches, but then when compared to $500 plus which has to be spent to buy CorelDraw I'd rather live with the glitches. I will work on the software more and try to come up with more designs. Feel free to copy and use them in your blog/ site, one request though attribute them to me and if possible give a link to my blog.

Holidays are here!!! Where are you going???

Every year I look forward to this time of the year. There are several reasons for this anticipation, firstly the weather is simply superb; secondly the holiday season is just round the corner. It is time for families to get together and celebrate festivals, enjoy holidays, and probably take trips to exotic places. As for me I have kinda decided where to go and where to stay. I will be heading straight to Branson, Missourie and my stay will most probably be at the exotic Hilton Promenade at Branson Landing or the Hilton Branson Convention Center Hotel.

I chose these two hotels because they are offering some fantastically customizable holiday packages startring at just $329 per night from November 15 through December 23. I wouldn't miss this opportunity to enjoy with the family in the warmth and comfort of an Ozark Mountain Christmas.

Why, Branson? Because I have heard so much about this city from family, friends and read about it online. This is the ultimate place for shopping, relaxation, and live entertainment. The reason for choosing Branson to holiday during winter is the numerous live events that take place here. The festival of lights will have all of Branson aglow. There will be special holiday shows and over a one-mile long drive through light displays. This would be a great place to spend the holidays with the family.

Why Hilton because the Branson Landing passport is loaded with discounts at several exclusive shops, restaurants and also at Aspire Medical Spa. For the tiny tots in the family there is Santa himself handing out presents, cookies and goodies. This Santa's coming to town package starts at just $189 per night.

The kids would be thrilled to be on the Polar Express. There is a Package option which starts at $289, for a family of 4 including deluxe accommodation, a ride on Polar express and a souvenir ceramic mug. If you would rather content yourself with just a ride in the Polar Express then the tickets would be just $49 for adults and $39 for children (2-12).

Book Review: Into the Wild

Tragic Saga of a Spiritually Confused Rebellious American Young Man
Author: Jon Krakauer
Publisher:Anchor Books, New York, 1996, 207 pp.
Attracted by the title and the cover image of a youngster sitting on a bus, I bought this book in an estate sale for $1. This is the work of a journalist turned author who is also into outdoors and adventure sports. The book traces the journey of a rebellious, confused, young man Chris (Alexander) McCandles along the South, West and mid-west parts of North America till his death in Alaska.
The book starts off with a brisk pace with the picture of an optimistic, proud, Alex McCandles seeking a ride to Denali National Park, Alaska. Alex's intentions was to live off the land in the wild away from civilization for some time and discover himself.
What is intriguing about Alex is that he belongs to a fairly affluent family, ha gone to college and could have done whatever he wished. On the contrary he chose to live like a tramp often calling himself "Alexander Supertramp". An excerpt from his diary reveals that Alex "lived on the streets with bums, tramps, and winos for several weeks".
One thing is obvious the author has unnecessarily glorified the exploits and the tragic story of McCandles. In my opinion McCandles was nothing but a confused, high-energy young man with no emotional, and spiritual foundations. He had access to money and hence he could lead a wayward life. He drops his adventures midway when he suffers setbacks and moves to the next item, which makes him a person of weak resolve and scant dedication/ commitment. His story is worthy of telling because it displays the underlying confusion and mental and spiritual weakness of the youth of America. The story of McCandles has also been made into a major motion picture and quite predictably it did not do very well at the box office.
Though in substance the book is not path breaking in any sense. It doesn't offer any insight into life in the wild or the lessons one could learn while alone in the forest etc. But in terms of adventure, what not to do in the wild, and a good read this books scores above most of its peers. After reading the book I have two things to say, one it is a very well written book which makes the reader stick to it to completion; and two Americans especially its youth are in desperate need of true spiritual teaching. This kind of rebellious behavior which often ends up in self destruction like it did for McCandles would greatly reduce if only people are more spiritually aware of their place in the cosmos.

Data Recovery Planning

If you work in the IT industry you will be aware of this. For those of you who have online banking accounts, online correspondence, online business, etc, make a proper disaster recovery plan to save your data. You may be in for a surprise when you least expect it.

Today is National Writer's Day

The Showpiece of the Western World... i.e. US of A is built on the solid foundations of Marketing and business. The smooth-talking marketing experts of this country are constantly looking for ways and means to sell something to their own people and to people of other nations. Today, October 20th has been declared as the National Day on Writing.

Who declared this day as such? Well the National Council of Teachers of English (NCTE) decided that October 20th should be the National Day on Writing and the senate Senate passed the motion on October 8th. So from this year onwards October 20th will go down the history as the National Writing Day.

The broad aims of the National Day on Writing are:

Celebrate the foundational place of writing in Americans’ personal, professional, and civic lives.

Point to the importance of writing instruction and practice at every grade level, for every student and in every subject area from preschool through university.

Emphasize the lifelong process of learning to write and composing for different audiences, purposes, and occasions.

Recognize the scope and range of writing done by the American people and others and honor the use of the full range of media for composing.

Encourage Americans to write and enjoy and learn from the writing of others.

Next year onwards one can expect to see millions of greeting cards, gifts, celebrations, functions, etc, which will see millions of dollars going to these manufacturing and marketing companies. This is how the world's richest country becomes even richer...

Computing and Automation for the Emergency Departments

Computer software is available for pretty much every specialized application one can think of. Recently I came across EDIS a software solution exclusively for the emergency departments of healthcare facilities.

Downtown Dallas Views

Downtown dallas is one heck of a congested area with narrow roads, high rise buildings, very few parking facilities. Since all the major corporations, museums and galleries are located there lot of people travel to downtown for work and pleasure. Here are few pictures....

Job Search Needs More than just a Great Resume!!!

The recent economic downturn has made the job market highly competitive. There are hundreds of thousands of people out there looking for a job. How is it possible you make yourself uniquely different so that you will land the job? Moreover the bad news is that most people who have lost jobs are men and not women. It has become increasingly challenging for men to land jobs in this economy. In order to get men out of this predicament, Gillette decided to commission a survey of HR professionals to find out what it takes to be successful in interviews.

According to the survey of over 500 HR professionals commissioned by Gillette (R) it seems that personal grooming creates a much greater positive impression than even the firm handshake. Over 84% of the HR professional surveyed agreed that a well-groomed employee is more likely to climb the corporate ladder than other who are not so well-groomed.

In order to help the millions who are unemployed Gillette promoted the Gillette Career Advantage program by engaging career expert, Mark Jeffries and GQ style correspondent, Brett Fahlgren. These two professional will add to the knowledge derived from the HR survey and enhance it with new insights and provide the much needed advice for guys who are looking for jobs.

This program features expert advice from Mark Jeffries and Brett Fahlgren; a career quiz; a comprehensive hire guide compiled from the views of HR professionals from across the country. This is designed to empower men and give them the tools necessary to succeed in the job market.

Ofcourse if you would like to know more about the survey and read the raw data, findings and get details about Gillette products, the Gillette Resource Center is at hand to clarify all your doubts.

Two years down....

It has been two years since I landed here... two years since I went home... two years since I tasted true Masala Dosa of Janata Hotel, Malleswaram... Two years since I had the spicy Szechewan Fried Rice at Beijing Bites or Chungs... Two years since I walked down M.G. Road... Two years since I climbed rocks at Ramanagaram... two years since I hiked in the green mountain ranges of Devarayanadurga... two years since I swam in one the pristine azure waters of Y.G. Gudda dam or Kanva dam or Manchinbelle dam... I could go on and on about all the things I DID NOT get to do in the past two years.

But I would rather focus my post on all the things I did in the past TWO years. First of all I made a 100 percent score in Mathematics (college algebra), a score that I had never made all my life... My academic progress was so good that I was chosen for the Dean's list of exemplary students... I was the star of a panel discussion on fuel consumption in which I beat the crap out of Americans who were contemplating whether the federal government should force India to stop TATA from manufacturing the Nano.

I have traveled to 9 states (California, Arizona, New Mexico, Texas, Louisiana, New Jersey, Michigan, Oklahoma, and Arkansas) out of 50 in the US. I have been to Grand Canyon, Petrified Forest, Painted Desert, Walnut Canyon and a host of other natural wonders in this country. I have learned how to rollerskate (still not an expert) without falling on my butt every time I attempt to move forward on the wheels. I participated in two long distance bicycle rides the MS-150 (90 mile) and Collin Classic (55 mile). I hosted a Kannada radio show on local desi FM station for over six months.

I still haven't found a job - this is the longest unemployed stint in my life after I started working. It sure feels like being a vegetable... but with the economy going south I take small consolation with the fact that I am not alone in the job market looking for work.

Do I have regrets for having left India? Yes of course... who doesn't? I think there would be a very small population of this immigrant nation who wouldn't miss their home country and at some point regret having come here.

Wish you all a very Happy Diwali

Image via Wikipedia

Deepavali (Diwali) the festival of lights during which we Hindus symbolically eliminate darkness, ignorance, and evil from this world and work for a better tomorrow is here. We kicked off the three day festival by visiting the temple and one of our close friends. We look forward to the weekend which will hopefully full of festivities.

California's Ocean front views....

I was posting pictures of my visit to California's water front areas, the Point Lobos National Park which presents some of the most stunning view of the ocean. While at Point Lobos we also took time off to hike on the Cypress Groove Trail which traverses the cliffs along the ocean. It is a great feeling to watch the waves thunder and collide with the rocky cliffs. The sound of water hitting the rocks and receding back appears like the drum beats of a rock concert. Along the trail there are places where the ocean is completely hidden behind a curtain of trees and suddenly comes into view between rock formations or between two cliffs. There is abundance of wildlife such as deer, seagulls and other herbivores. At least during the day we didn't see any carnivores like the Cayote or Hyena or Mountain Lion. I guess hikers are safe in this region because the deer and rabbits wouldn't harm us.

Ocean views along the Cypress Groove Trail at Point Lobos

Stunning Scenery....

Waves crashing into the rocks along the coast

The surf comes in....