Tuesday, September 21, 2010

Promotional Calendars - Business Enhancement Tools

Businesses need to be constantly present in front of their customers, and prospects. One of the best ways to achieve this is to be part of something that the consumer will look at several times in a day or at least once every day. The best place to be is in the calendar, everyone looks at his/ her calendar to plan their days, weeks, and months ahead.

It is easy to be part of the calendar, just get your business to make promotional calendars well before the new year starts and distribute it among your established clientele and prospects. Your promotion starts from there, especially if you are the first person to give the calendar or if your promotional calendar looks attractive and has many colorful pictures, meaningful quotes or things like that.

Small businesses tend to think that creating promotional calendars is an expensive affair and they would rather not do it. I would say that the money invested in promotional items such as calendars will yield benefits at a much higher rate than any other forms of advertising. In this case you are aware of who has the calendars and you can be sure that they remember you every time they look up some date.

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