Saturday, May 28, 2011

Affordable eyeglasses from Zenni!

Since the time I immigrated to the United States I have come to understand that there are few things in the American way of life that make it financially hard. Home ownership, healthcare and finding adequate employment when you hit middle age.

In this post I am going to talk about healthcare with particular relevance to eye care. Health care services of any kind is expensive in this country. If one doesn't have good insurance coverage, it is nearly impossible to have any access to healthcare. The prohibitive costs make it better to be ill than in debt.

After couple of hundred years of unbridled capitalism in all sectors people are getting wary of these practices and there are entrepreneurs and enterprises which offer solutions.

One such company I know of is Zenni Optical. This is perhaps the only company that offers prescription eyeglasses for as little as $6.95. In this economy and era of rising prices how is it that this company has managed to continue to offer cost effective solutions to people? It has been possible because Zenni doesn't believe in the traditional business model. Their business is based on the internet and hence there is no middle men involved. They spend next to nothing for their advertising and thus there is no overhead.

All this translates to immense benefits to the consumer. That is why people who value time and money get their glasses done by Zenni.

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