Wednesday, July 09, 2008

Stylish Prescription Glasses at Low Prices

In my experience I have seen that many people, especially don't like to wear glasses. Back home in India when young (unmarried) girls had eye problems and were advised to wear glasses they would get contact lenses made. This because wearing glasses were often considered unattractive and made them look geeky. But since the advent of stylish frames this trend has changed. Now many women consider even prescription glasses as an essential part of their fashion accessories and get several made to suit their clothes.

Getting stylish prescription glasses can be quite expensive, the frames cost a lot and the more stylish the higher the cost. I recently came across an online store which sells prescription glasses. Zenni Optical offers complete single vision eyeglasses starting from as low as $8. This is a ridiculously low price to pay for a pair of stylish glasses.

The selection of frames available on is so large that you will find it difficult to select one or may end up ordering more than one. They offer single vision lens, sunsensor (photochromic) lens, tinted sunglasses lens, bifocal lens and progressive lens. And all these at incredibly low prices. How does Zenni manage these low prices? Well it is simple, they sell only their own manufactured frames, from factory direct to customer. This kind of direct targeting eliminated middlemen and drastically cuts cost of advertising. So once these big ticket items are off the budget prices for end users can be kept low and affordable. And this secret Zenni Optical has learnt well.

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