Friday, June 13, 2008

Novel Presidential Campaign

As the race for the American Presidency hots up, supporters and campaigners for each of the candidates are becoming more and more creative. They have created T-shirts, jewellery, caps, bumper stickers, even underwear with the names of their favourite candidates. But the latest gig by New York entrepreneur is something that is perhaps the first of its kind.
Benjamin Sherman, promoter of Practice Safe Police in New York City wants to to "have fun" with the campaign. And how does he plan to do it, by marketing condoms featuring images of presidential hopefuls Barack Obama and John McCain. Both products carry unique marketing messages appropriate to their candidacy. While the Obama condom proudly says "Use With Good Judgment", the McCain version says "OLD BUT Not Expired." The messages hint at each candidates obvious drawbacks... Obama's inexperience and McCain's age.

Sherman has created separate websites for each brand of condoms.
Highlights of the McCain Condoms:
Trophy wife approved
For the proud, liberal RepublicaN -- conservative Republican

The Obama Condoms website has a similar message too. It says: "These are uncertain times. The economy's a ball-buster and the surge went flaccid... but now there's Obama Condoms, for a change you can believe in! ObamaCondoms are strong enough to withstand the most rigid assault, light enough to penetrate the deepest trenches..."

Highlights of Obama Condoms:
FOR THE ELITIST PENIS
THEY WON'T LEAVE A BITTER TASTE IN YOUR MOUTH
WHEN YOU JUST WANT TO CLOSE THE DEAL

Quite expectedly these unique collectors items have created quite a stir in the US media, with every television news channel and print media covering it in their prime time. Take a look at one of the newscasts below.

Oh! the condoms are priced $9.95 a pair. I wonder how effective they are... but it is surely an effective way to make sure that Sherman laughs all the way to the bank



Closing comments
On an afterthought I was thinking if it were Indian scenario what would have happened. Instead of marketing condoms branded after prime ministerial candidates the campaigners would have elevated them to demi-god status by building temples, performing worship ceremonies, chanting hymns, sacrifices etc. Well, I guess American presidential candidates don't have the good luck of being equated to Gods and being worshipped.

No comments: