Innovative marketing!

Image via WikipediaOne of the reasons that American corporations have dominated the consumer product industry across the globalized world is their innovative marketing strategies. The corporations are willing to invest money into research to find out what exactly the consumer wants and then modify existing products or launch new ones to fulfill these needs. A recent example is the new packaging of ketchup by Heinz. Hitherto the company marketed tomato ketchup in the form of large bottles and small single serve sachets. Both these products were squeezer products.

Sometime ago, probably after receiving consumer feedback, the company launched a research to find out how many are squeezers as against dippers. In the sense they wanted to find out how many ketchup eaters prefer to squeeze ketchup over their food such as hamburgers, french fries, hot dogs, etc and how many like to dip their food into the savory sauce. The results were skewed in favor of dippers and in order to satisfy the majority the company changed their packaging into a dual purpose one. If one likes to squeeze they can do so and those who like to dip can do so too. The new package can be used both ways.

I am pretty sure this will increase Heinz's market share in the ketchup market. I wonder how many Indian-owned companies employ these kind of strategies to enhance sales and get greater market share. I would be curious to know if there are any and what they do.

Make Money on Twitter!!!

This is a Sponsored Post written by me on behalf of Sponsored Tweets. All opinions are 100% mine.

The growth of social media is providing immensely large number of earning opportunities to enterprising individuals. I personally have been affected in a positive way by social media. My first exposure to social marketing was through payperpost, then it was social spark, and now the latest buzz in the social media marketing arena is twitter. The pioneers in social media IZEA Inc is offering a grand opportunity to make money on Twitter. You could simply sign up for sponsored tweets and start earning off of your twitter account.



Hitherto it was mainly social entrepreneurs signing up to earn a few dollars more. But with IZEA's entry into Twitter, several celebrities including Kim Kardashian, Bob Vila, Sister Hazel and Leann Rimes have jumped onto the bandwagon and are making money tweeting.

Getting sponsored tweets is not difficult, all you need to do is sign up for a twitter account and register the same with Izea. Advertisers will contact you with offers to tweet their message across your networks, you can set your own price for tweets and also for clicks. Moreover you have the choice whether or not to accept an advertiser's offer. If you are not interested in the offer you can simply refuse to tweet the message.

The more popular you are online the better this scheme works for you. So gather up all your friend's e-mail ids and invite them to follow you on twitter. The larger your followers circle, the more money you stand to make.

Today is National Writer's Day

The Showpiece of the Western World... i.e. US of A is built on the solid foundations of Marketing and business. The smooth-talking marketing experts of this country are constantly looking for ways and means to sell something to their own people and to people of other nations. Today, October 20th has been declared as the National Day on Writing.

Who declared this day as such? Well the National Council of Teachers of English (NCTE) decided that October 20th should be the National Day on Writing and the senate Senate passed the motion on October 8th. So from this year onwards October 20th will go down the history as the National Writing Day.

The broad aims of the National Day on Writing are:

Celebrate the foundational place of writing in Americans’ personal, professional, and civic lives.

Point to the importance of writing instruction and practice at every grade level, for every student and in every subject area from preschool through university.

Emphasize the lifelong process of learning to write and composing for different audiences, purposes, and occasions.

Recognize the scope and range of writing done by the American people and others and honor the use of the full range of media for composing.

Encourage Americans to write and enjoy and learn from the writing of others.

Next year onwards one can expect to see millions of greeting cards, gifts, celebrations, functions, etc, which will see millions of dollars going to these manufacturing and marketing companies. This is how the world's richest country becomes even richer...

Social Spark: Providing Earning Opportunities to stay-at-home moms

One of the most testing and happy phases in a woman's life is when she becomes a mom. Life gets completely transformed by this event and things are never the same again. At this point in life several women give up their careers and become stay-at-home moms so that they can spend quality time with children and take care of them. But this leaves a great void in their life and now suddenly they have to ask their husbands for money even for the smallest of their needs. This can be quite a pain.

Thanks to the advent of SocialSpark, stay-at-home-moms can now stay at home, raise children, spend time with family and still make some money, by working at home. The rationale of this social marketing website is simple: stay-at-home moms make great bloggers and produce wonderful content and this content attracts several readers. The blog can be monetised by featuring sponsored posts, advertising etc. Blogging gives flexibility, money and a sense of achievement to moms.

So if you are a stay at home mom and are looking for money making opportunities on the internet, I'd suggest you try SocialSpark, the newest and most well organised social marketing community on the internet. Establishing an account on SocialSpark is pretty simple, all you need is a blog which is atleast 30 days old and which has been regularly updated. And once registered you have access to so many opportunities that you will be able to make money everyday just writing about your favourite topics.

Don't you all think it is a great opportunity for stay-at-home-mom's who are wanting to do something but can't go out of the house. I think this is the best thing to happen on the internet for a long time.

Social Spark - the latest blog marketing community

I started blogging couple of years ago and since then I have dabbled with several online marketing and other schemes trying to generate revenue out of my blogs and online enterpises. Success rate has not been very high but finally I found this novel concept of online social marketing community SocialSpark, which acts as a bridging paltform between advertisers and bloggers.

The concept behind SocialSpark is simple and straight forward. On one side there are advertisers who want their message passed on to potential customers and on the other side there are bloggers who write about subjects of their choice and communicate with readers. The advertisers want to reach the readers and offer sponsored posts which bloggers take up and communicate the formers message to the reader. This way the blogger receives compensation for his efforts and the advertiser successfully gets his/ her message across to the right audience.

The first wave in social marketing was that of advertising in print, television and online. Then came the wave of public relations in which advertisers got news coverage in media. But the latest wave is in in the blogosphere where bloggers act as opinion leaders and convey advertisers messages to people. I think this is here to stay and SocialSpark will be remembered as the pioneer company in this sphere.

I signed up for SocialSpark and am now making some money online doing something I like the most, blogging. I am quite sure soon I will be able to supplement my income thanks to SocialSpark. Believe me this has been one of the simplest sign up processes and customer love is always to help in all possible ways. Check out social spark and you will not be disappointed.

SocialSpark the Social Marketing Network

The internet is full of social networking sites, but which of them offer a direct opportunity to earn money? Probably none. Here is the latest website SocialSpark, positioned as a Social Marketing Network, which is aimed at connecting bloggers with people who need online blog-posts about their products/ services.

It is an online marketplace where bloggers and advertisers can meet and do business together. Advertisers can select blogs which are suited for their products and services and make cash sponsorship offers to them. Interested bloggers will take up the offers and publish blogs. Sponsored posting enables advertisers to create a online advertising campaign at fraction of the cost of any other forms of advertising.

Of course blogs with higher Google Page Rank tend to get more offers and earn more money. So keep your blog quality high so the traffic is high and you make more money. Apart from making money through blog posts, bloggers can also make money by displaying advertisements.

Coming to the site itself, it has certain visual appeal and very easy to navigate through and visit various parts. The message center helps bloggers build friendships and interact seamlessly. One of the bloggers I have met on this space is CherrylSmith23, an avid blogger with an array of interests and hobbies. I was impressed by the large number of friends she has made on SocialSpark. Her profile says 168 friends and 32 props, it is sheer excellence. Thirty two bloggers have endorsed and vouched for her. Indeed it is great to have friends like this supporting our small blogging enterprises.

So if you are looking for opportunities to make money online through blogging, just sign up for SocialSpark and you will be well on your way to online prosperity.